Our Team


Alexander Heinzler

Founder - CPO / Product

B.A. - business administration

Business economist, large consumer of literature, design fanatic and energy package; initiator and creative soul of Hello Mirrors; worked for Apple and Tesla in sales and marketing; stands for unexpected and surprising communication.

Key facts:

  • Works in startups since age 13

  • Calisthenics and HIIT enthusiast

  • Conceptualized and designed an whole marketplace in 11 days



Oliver Waitz

Founder - COO / Operations

Dipl.-Informatiker (F.H.) - computer science

Graduate computer scientist, musician, lateral thinker and digital explorer; co-founder of several companies; on stage for more than 30 years; has accompanied various projects as interim manager; consultant and coach for people with ideas.

Key facts:

  • Experiences / knowledge in the entire value chain of IT project management up to operation

  • 20 years IT industry experience in various roles, from software engineer to CEO

  • Active participation in more than 100 successful software projects



Joachim Uhrlass

CTO / Software

Dipl.-Ing. (B.A.) - computer science

Juggles with bits and bytes since childhood. More than 20 years of experience as professional software developer and architect in various industries. CEO and partner of eCube Gmbh for 10 years. Loves inspiring software, learning new things and is an avid podcast listener.

Key facts:

  • Certified Software- and Enterprise Architect (ISAQB, TOGAF)

  • Participant of numerous software projects

  • Broad range of experiences from writing device drivers, developing distributed systems, mobile apps to modern web applications



Felix Estelmann

Business Development

Logistics specialist, optimization artist and doer; is the organizational bank behind Hello Mirrors; manages everything away; dedicated entrepreneur.


Maurice Teepe

Picture, Video & Sound

Student for feature film direction at the HFF Munich; passion for making films and telling stories; produces everything that moves at Hello Mirrors.


Yana Hryhorchyk

Product Development

Fashion enthusiast that speaks 7 languages. Constantly generating new ideas. Great talent for programming and studies physics at the TU Munich.

Advisory board


Matthias Drews

Accounting & Finance

M.Sc. - business administration

5 years of professional experience as commercial all-rounder in agile, innovative companies (Start-ups & VC). Analytical team player with a careful and proactive approach.



Klaus Dürrbeck

Content quality

B.A. - International Business Administration

Top-leadership coach and expert for NeuroLeadership. 12-years officers’ career in the German Armed Forces. Strong psychological and business background. Passion for best performance and developing individuals, teams, and organisations towards peak performance.

Key facts:

  • Managing Director at Munich Leadership Group

  • Head of communications at NATO mission

  • Trained hundreds of top executives in German DAX companies

  • He lives for sport and has run a 24 hours marathon





Thomas Oehring

CEO at FScon AG, Author and Entrepreneur

Experienced Chief Executive Officer with a demonstrated history of working in the telecommunications industry and Digital Business. Skilled in Mobile Communications, Entrepreneurship, Digital Infrastructure, Networking and Voice over IP (VoIP). Strong business development professional with StartUp-DNA 



Paul Salazar

Head of Sales, Central EU at Couchbase

Business executive that brings 35 years of experience in technology to start-up and established companies. Strong communications skills and passion for technology combine to help organizations shape their product marketing, go-to-market strategies and break through the noise to be recognized as leaders in their markets. Hands-on executive leadership in Sales to establish and grow teams and get results. General Management experience for building a business from the ground up. 



Kirsten Cesarz

Club Manager at Fit Star

Experienced Manager in Fitness and Sales. Also a sports enthusiast that is always looking for new ideas in sports, health and tech. Has been working as a group fitness trainer since +25 and has a solid network in the fitness industry.